Gorgeous beach, fantastic reputation as a hippy / chill out area and some epic surfing. Only problem is that the tourist wave has hit it hard and the commercialised backwash has taken something away from what it used to be.
Its a staple visit on the way up the East Coast and worth the half day / full day visit, especially if keen for lash / partying. But its a distant highlight compared to the stunning experiences of 4WDing around Fraser Island and the Sunshine Coast to the north.